About | Secret 77

About Secret 77

Secret 77 is a digital marketing agency catering to luxury, entertainment, and live event brands. Created in 2016 by digital marketing experts Jeff Schroeder and Christopher Smith, the agency has hosted a variety of domestic and international clients. Secret 77 is based in Los Angeles, California.

Christopher Smith, Co-Founder & CEO

With a long career in digital marketing for major and independent record labels (Grand Royal Records, Capitol Records, Warner Bros. Records, Dreamworks Records, and Fenway Recordings), Chris has a diversified skill set in all aspects of digital marketing. Contributing significantly to the largest brands in their respective lines of business, Live Nation and Expedia, Chris is an experienced, versatile marketing professional. Mr. Smith holds a BA, College of Arts & Sciences from Indiana University.

Jeff Schroeder, Co-Founder & President

Jeff is a passionate, creative, marketing expert who strives to develop innovative marketing programs, technology solutions, and research tools for consumer databases. Jeff holds an MBA from UCLA’s Anderson School of Management and a BA in International Business from Loyola Marymount University. Prior to Secret 77, Jeff served as Live Nation’s Executive Vice President of Digital Marketing & Research, where he spearheaded the company’s customer relationship strategy throughout the company’s vertically integrated distribution network.

Recommendations

"Chris practically invented guerrilla online music marketing. While I've known Chris since I was 14 years old, it was his work promoting himself as an independent artist on MP3.com that caused me to offer him a position at Grand Royal He understood the dynamics of the space and what was possible grass roots up before most people even knew there was a market. You can't learn that kind of intuition and few have the length of experience he has."

Ian Rogers Chief Digital Officer, LVMH

"Chris is a dynamic, innovative, and straight-shooting online marketing professional. I had the good fortune to work alongside Chris as a colleague many years ago at Clear Channel Entertainment and ultimately during the upstart and infancy years at Live Nation. Several years later, I engaged with him at Secret 77 on an email marketing project for a sales division at Live Nation. His knowledge and experience with direct marketing platforms, particularly in the music and entertainment industries, is second to none. Beyond the acumen, Chris possesses a calm, friendly and personable demeanor which makes for a very easy-going working dynamic. I trust that he will be a great partner and asset to any project or organization."

Alison Oliverio Vice President of Sales Operations - Venue Sales, US Concerts at Live Nation Entertainment

"I have known Chris in a variety of capacities and he is a smart, creative executive who is always on top of technology. He also has vast musical knowledge and talent and is personable as well as dependable. I can recommend him highly both personally and professionally."

Mark Kates Founder at Fenway Recordings

"Chris may be the most dexterous direct marketing professional out there. A tireless producer with the capacity to think on many simultaneous levels, he approaches each challenge with a true ground-level, guerilla ethos coupled with the hard skills, understanding and insight necessary to run a large-scale enterprise marketing program. Chris has been an incredible boss, mentor and teacher to me, instilling me with a breadth of knowledge and a unique skill-set which has allowed me to succeed in my own right as a direct marketer."

Matt Annerino VP of Growth, CRM & Media at Fender Musical Instruments Corporation

Partner Agencies

Scenario Digital Media

The Modern Muse Company

Lowlah Design